Makers District brings a unique concept of living to Abu Dhabi.
Based on the local culture, traditions and values. We were tasked to create a strategic approach on building brand awareness on a destination level and create an identity for Makers Beach that is in-line with the Makers District. First we define Makers District in three pillars: Live - the what, Engage - the how, Create - the outcome. And we follow the same approach to build the identity for Makers Beach that leads in soul and innovation compared to the competition.
Makers Beach: Breathe. Play. Create.
Role: Art Direction, Branding
*Images or illustrations used for this project is solely for presentation purposes only, I do not own the rights.
